Good customer service can have a direct impact on the performance of a brand and business. By exhibiting the following customer service qualities and skills, you can help deliver an excellent experience and promote brand loyalty and customer retention.

Any employee can be a great salesperson if they master just a few core skills. All it takes is a little effort to build a positive, memorable experience for your customers. Give them the attention they deserve, and you’ll create loyal consumers who will come back to your business.

1. Empathy for Customer Experience

Put yourself in the customer’s shoes. You have to put yourself in their place and understand how frustrating it is to have a disappointing experience. You have to see their experience from their perspective.

2. Passion for Service

You have to care about people and your customers. To be a good service provider, you have to be passionate and get to know your brand inside-out. You have to be passionate about your business, customers, and work. You have to be passionate about their experience and treat them like a friend. 

3. The Ability to Listen

As a retail customer service provider, you have to listen to your customers. Potential customers are looking for guidance and direction, so if you can’t listen to them, you’ll miss out on the opportunity to help them make a purchase.

4. Patience 

Being a retail customer service provider requires patience. If you’re interviewing customer service candidates, you have to make sure they have a positive attitude and are willing to work with people. Being able to handle customer complaints and frustrations requires persistence and patience.

5. The Willingness to Treat Everyone the Same

You should treat everyone with respect, regardless of their social status or wealth. When you do something for one customer, you should do the same for everyone. Of course, there are special considerations for VIP customers, but you should treat everyone with equal respect for the most part.

6. Positive Attitude

It makes all the difference when you have a positive attitude and this will radiate through to colleagues, bosses and customers.

7. Strong Communication Skills

Strong communication skills are essential for any successful business. Whether it’s with a customer, a colleague or a manager, you need to communicate in a clear, concise and effective manner.

8. The Ability to Win Customers Over

You have to make sure you treat each customer with respect and courtesy. Over the long term, the customers that you make the best impression on are the ones you’ll win over.

9. An Ability to Solve Problems

As a retail customer service provider, you will have problems with your customers, but you have to solve them verbally. You need to listen to their problem, see what they can do to help you and explain why you can’t do anything.

10. Creativity and Flexibility

This skill is crucial. You have to be flexible and creative in your approach to every customer. Every customer can be challenging and unique. If you can anticipate the common problems and needs of your customers, you’ll be well prepared and confident in communicating with them.


To succeed as a retail customer service provider, you have to have the right attitude, knowledge and skills. Think about the qualities and skills you need to meet your customers’ expectations and help them have a positive experience that they will remember positively. This will help you build a successful career.

Chimera Recruitment is changing the face of retail by creating a better experience for stores, temporary sales staff, and customers. We work with some of the best department stores and brands in the world to provide exceptional, charismatic agency staff who make a difference to each customer they interact with on the shop floor. If you’re looking for a retail recruitment agency in London, or a temp looking for work, we’ve got you covered! Get in touch with us today and let us know how we can help.